Empowering Rural Youth and Women Through Affiliate Marketing Training: A Community-Based Digital Entrepreneurship Strategy in Centini Village

Abstract

This community service program aimed to empower rural youth and housewives in Centini Village through affiliate marketing training as a digital entrepreneurship strategy. Limited employment opportunities and low digital literacy were identified as major socio-economic challenges. The program introduced affiliate marketing as a low-capital online business model that can be operated via smartphones and internet access. The methods included participatory training, workshops, mentoring sessions, and practical simulations. Participants were guided to register on affiliate platforms, create promotional content, and understand commission systems. The results showed increased digital literacy, improved entrepreneurial motivation, and participants’ ability to independently promote products online. The program contributed to economic empowerment by providing alternative income opportunities and strengthening community digital capacity.