Movement “Penyu Binting” as an Effectiveness of MSME Actors in Soko Village

Abstrak

Currently, technological advancements and business trends are continuously evolving and diversifying. Many aspects of technological progress can be utilized to accelerate business processes, one of which is by leveraging digital media. Some of the benefits of using digital media include its use as a branding tool to introduce products, as a medium for sharing, promotion, and marketing. This is highly utilized by MSME actors in villages, especially in Soko Village, for product branding and marketing through digital means due to the increasingly competitive nature of the digital era. To achieve effective branding and digital marketing strategies, these efforts are implemented through mentoring methods in the form of material delivery and discussions about branding and marketing. With the implementation of this activity, it is hoped that MSME actors in Soko Village will become more aware of the importance of using the internet to build branding and enhance marketing. Participants who attended and followed the series of events responded very positively.