Digitizing Marketing for Micro, Small, and Medium Enterprises Through E-Commerce Training and Website Development of Sentra Tejoasri

Abstrak

Tejoasri Village, Laren District, Lamongan Regency, has a mupish masked MSME "Abon Wak Tejo" with marketable packaging, but the marketing is still limited to WhatsApp and word-of-mouth promotions so that the market reach is narrow. This service activity aims to encourage the digitization of MSME marketing in Tejoasri Village through Shopee store training and the construction of the MSME center website "Sentra Tejoasri". The activity was carried out on April 15, 2026 at the Tejoasri Village Hall using participatory mentoring methods, including MSME data collection, socialization, Shopee store training, website training, as well as mentoring and evaluation. The results of the activity showed that the Shopee store account "Toko Wak Tejo" was successfully created and active, while the website sentratejoasri.com successfully built and accessible to the public, displaying Toko Wak Tejo products and other MSMEs. These two channels provide MSMEs with new marketing channels, although the Shopee catalog still needs to be completed. Continuous assistance is needed so that both channels are optimally utilized as sales media.